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RC Cola

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RC Cola (or Royal Crown Cola) is a cola-flavored soft drink developed in 1905 by Claud A. Hatcher, a pharmacist in Columbus, Georgia. Since its launch, RC Cola has been a soft drink that embodies individuality and entrepreneurial spirit. RC's crisp, clean taste distinguishes it from other colas and has become a favorite of cola drinkers throughout America. A strong cola flavor, this cola starts out with a slightly bitter taste but ends with a delicious sweetness.

Royal Crown Cola

  • Originally called "Chero-Cola"
  • Developed in Columbus, Georgia in 1905
  • Sweetened with Sugar
  • 12 ounce glass bottles

History of RC ColaVintage Royal Crown Cola Tin Sign
The Hatcher Grocery Store was established in Columbus, Georgia in 1903. At that same time, the popularity of bottled soft drinks was rising rapidly. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local salesman, Columbus Roberts. Hatcher felt that Hatcher Grocery Co. deserved a special reduced price for the syrup since it purchased such large volumes. Mr. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher vowed to never purchase any more Coca-Cola and instead would develop his own soft drink formula. Thus, he went to the basement of the grocery store to find his cola. Instead, he developed a recipe for ginger ale. The first product in the Royal Crown line was Royal Crown Ginger Ale in 1905,followed by Royal Crown Strawberry, and Royal Crown Root Beer. The company was renamed Chero-Cola in 1910, and in 1925 renamed Nehi Corporation after its colored and flavored drinks. In 1934, Chero-Cola was reformulated by Rufus Kamm, a chemist, and re-released as Royal Crown Cola.

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