Dr Pepper 10-2-4 Real Sugar Soda - 12 pack

Dr Pepper

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Product Overview

You'll enjoy this classic throwback!

  • This soda is made with either beet sugar or cane sugar.
  • Retro bottles with 10, 2, and 4 on the label
  • 12 ounce glass bottles

What do the numbers 10, 2, and 4 on the logo mean?
Turns out, Dr Pepper's first slogan was indeed, "Drink a bite to eat at 10, 2, and 4!"
Back in the 1920s, research showed that folks generally suffer from a sugar low around 10 a.m., 2 p.m., and 4 p.m. The marketers at Dr Pepper therefore felt that people could use a sugary, bubbly beverage like Dr Pepper to get them going again. While you won't see the numbers on the modern-day can, you can still see 10, 2, and 4 on retro glass Dr Pepper bottles filled with the iconic Texas recipe made with real cane sugar sold here.


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