Product Overview
Since 1919 IBC has been the root beer of the connoisseur and is renowned for its quality, richness and great taste. IBC Root Beer is now available as a diet soda for the discerning palate in this calorie free option.
Ingredients: Carbonated Water, Caramel Color, Sodium Benzoate (Preservative), Natural And Artificialflavors, Citric Acid, Modified Corn Starch, Aspartame, Sodium Saccharin,Quillaia Extract.
Features of IBC Diet Root Beer
- A St. Louis Original Brand Since 1919
- Old Time Root Beer Taste
- Calorie Free
- Sweetened with Aspartame
- 12 ounce glass bottle
IBC History
The smooth, creamy refreshment of IBC Root Beer began in 1919 with the Griesedieck family and the Independent Breweries Company in St. Louis, hence the name of IBC Root Beer. Development as an alternative to alcoholic beverages during prohibition, IBC Root Beer became renowned for its quality, richness and great taste.
When the Independent Breweries Company closed, the Kranzberg family purchased the trademark and distributed IBC Root Beer from their Northwestern Bottling Company in St. Louis. The popularity of IBC grew in St. Louis during the '20s, and it was soon available at many top restaurants. In the late '30s, the Kranzbergs sold the IBC trademark and formula to the National Bottling Company, owned by the Shucart family of St. Louis.
Throughout the '30s and '40s, IBC Root Beer enjoyed great popularity in the Midwest. After World War II, the brand declined until purchased by Taylor Beverages in 1976. The Seven-Up Company purchased the brand in 1980 and expanded its distribution throughout the Midwest and South. The Dr Pepper Company purchased the Seven Up-Company in 1986, moving the newly acquired brands to its headquarters in Dallas, Texas
